THE VARIOUS PROMOTIONAL METHODS USED BY DIGITAL ADVERTISING AGENCY

 

Over the past few years, Digital Marketing has reached another level of popularity due to its easy access and easy use. The method of creating online content for the users with the help of social media platforms and digital channels is called Digital Advertising. The various mediums involved in this process are social media, emails, search engines, websites and mobile apps. Digital advertising has given brands a plethora of promotional methods to take their brand name to the next level.

 

Traditional vs Digital Advertising

The traditional method followed the practices that didn’t involve the use of social media channels. It was helpful in reaching to the masses but the success of the promotion was undeterminable.

As we have seen that digital advertising is fast and can give you the responses of the audience within few hours. The contents used on digital platforms are very eye catchy and can retain people’s attention for long. The advertising methods involved in digital marketing are very spontaneous and visually appealing. Due to its amazing visuals, it is sure that the contents will catch people’s attention and time. There are two types of promotion: organic and inorganic. In organic, the cost involved to reach the audience is free and under inorganic, the promotion is paid. In order to reach more traffic, we can also go the inorganic way. Depending upon your budget and target audience, you can fix the amount for the promotion.

 

THE DIGITAL MARKETING FORMATS

Since digital marketing’s first start back in the 90s, it has grown steadily and efficiently. The dynamics of digital marketing involves numerous ad formats. Digital Advertising Agency in Delhi also uses two different types together to create one advertisement. The common types of digital ad formats are:

·         SEARCH ENGINE MARKETING: Under this method, we bid keywords in order to make the client brand appear on top of the page. So it is very important we use the right and the popular keywords.

 

·         SOCIAL MEDIA ADVERTISEMENTS: Nowadays, people spend a lot of time on social media and this will be a golden opportunity for advertiser to grab audience. We can use social media platforms like Instagram, Facebook, Youtube and LinkedIn to promote the brand and the products. Social media helps in creating a base for your brand and helps in increasing the traffic towards your website.

 

·         DISPLAY ADS: These ads use texts and images to promote the brand. These types of ads are visible on third party websites. The pop out ads you see on other’s website are display ads.

 

·         REMARKETING: You might have notice that while browsing for a particular product, you get to see the similar product of different brands; this is called remarketing or retargeting.

 

·         NATIVE ADVERTISING: These kinds of ads generally don’t appear like ads but mostly visible under headings like “Related stories” or “Recommend stories” that generally match with the content you are currently viewing.

 

Different companies use different formats for their promotion depending on the type of product or services. You can use the amalgamation of two or more ad formats too. The power of digital agency is very impactful in today’s digitized world.

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