THE VARIOUS PROMOTIONAL METHODS USED BY DIGITAL ADVERTISING AGENCY
Over the past few years, Digital Marketing has reached another level of popularity due to its easy access and easy use. The method of creating online content for the users with the help of social media platforms and digital channels is called Digital Advertising. The various mediums involved in this process are social media, emails, search engines, websites and mobile apps. Digital advertising has given brands a plethora of promotional methods to take their brand name to the next level. Traditional vs Digital Advertising The traditional method followed the practices that didn’t involve the use of social media channels. It was helpful in reaching to the masses but the success of the promotion was undeterminable. As we have seen that digital advertising is fast and can give you the responses of the audience within few hours. The contents used on digital platforms are very eye catchy and can retain people’s attention for long. The advertising methods involved in digital mark